Looking for a legal document generator for your website and torn between Iubenda, Termly and WebLegal.ai? All three promise GDPR compliance, but they differ significantly in pricing models, legal coverage and the quality of the final output. This objective comparison helps you choose the best solution for your needs in 2026.
Iubenda: the Italian veteran
Founded in Italy, Iubenda is one of the most well-known platforms in Europe for generating privacy policies and managing cookie consent.
What Iubenda offers:
- Privacy policy and cookie policy generator
- Cookie consent solution (compliant banner)
- Terms of use and terms of sale generators (higher plans)
- Consent registry
- Multi-language support (up to 10 languages depending on the plan)
Pricing model:
- Free plan: basic privacy policy for a single site (very limited)
- Pro plan: approximately 29/year — privacy and cookie policies
- Ultra plan: approximately 99/year — full suite with terms of use, terms of sale and consent
Strengths:
- Well-established reputation across the European market for several years
- Legal team that keeps templates up to date
- Interface available in multiple languages
Limitations:
- Mandatory annual subscription: you pay every year to keep your documents
- Limited customisation on basic plans — documents rely on pre-written clauses selected based on your answers, without deep contextual adaptation
- Complex interface with many options that can confuse non-experts
- Terms of sale generator restricted to the most expensive plans
- Documents of each type are generated separately, with no guarantee of terminological consistency between them
Termly: the American alternative
Termly is a US-based platform offering policy generators and a consent management solution.
What Termly offers:
- Policy generators (privacy, cookies, terms of use, refund)
- Consent management platform (CMP)
- Automatic cookie scanning for your site
- Compliance monitoring
Pricing model:
- Free plan: basic policies with “Powered by Termly” branding
- Premium plan: approximately $15/month (~170/year) — no branding, advanced features
- Business plan: custom pricing for enterprises
Strengths:
- Functional free plan to get started
- Clean, modern interface
- Useful automatic cookie scanner
- Strong support for US regulations (CCPA, CPRA)
Limitations:
- Designed primarily for the US market: GDPR compliance is less thorough than European providers
- Specifics of national European laws (e.g. France’s LCEN, consumer protection codes, CNIL guidelines) are not covered in detail
- “Powered by Termly” branding mandatory on the free plan
- High annual cost for the Premium plan (~170/year)
- Documents primarily in English — other language versions are translations, not locally adapted legal documents
- No support for terms of sale as defined under European law
WebLegal.ai: the specialised AI generator
WebLegal.ai takes a different approach: an AI-powered generator specifically trained on European digital law, producing customised documents based on a structured questionnaire.
What WebLegal.ai offers:
- Generation of the 4 essential legal documents: terms of use, privacy policy, cookie policy, terms of sale
- AI specialised in digital law (GDPR, ePrivacy Directive, consumer protection)
- Smart multi-step form
- Document preview before payment
- Multi-document packs with guaranteed cross-document consistency
Pricing model:
- One-time payment — no subscription
- Individual documents: from €14.90
- Discounted packs for multiple documents
- No recurring fees
Strengths:
- One-time payment: pay once and keep your documents
- AI that adapts every clause to your specific business — for example, a digital product e-commerce will receive a withdrawal clause citing the Consumer Rights Directive exception for digital content, while a B2B SaaS will get tailored liability limitation clauses
- Guaranteed consistency across all 4 documents — when your privacy policy refers to “personal data”, your terms of use and terms of sale use the exact same terminology and cross-reference the same articles, avoiding exploitable legal ambiguities
- 6 languages with legal localisation per country (CNIL for France, AEPD for Spain, BfDI for Germany, etc.)
- Free preview before any payment
- Documents ready to publish in under 10 minutes
Limitations:
- No free plan (the preview is free, but the final document requires payment)
- No automatic cookie scanning for your website
- Static documents: if legislation changes, you need to regenerate the document (no automatic updates)
- Newer service compared to established competitors
- No automatic compliance monitoring
For a detailed look at how it works under the hood, read our article on how legal document generators work.
Detailed comparison table
| Criterion | Iubenda | Termly | WebLegal.ai |
|---|---|---|---|
| Pricing | ~99/year | ~170/year | €14.90-19.90 (once) |
| Cost over 3 years | ~297 | ~510 | €14.90-19.90 |
| All 4 documents | Ultra plan only | No (no ToS) | Yes |
| AI personalisation | No | No | Yes |
| Cross-doc consistency | Limited | Limited | Guaranteed |
| EU legal localisation | Good | Weak (US-first) | Excellent |
| Preview before purchase | No | No | Yes |
| Generation time | ~30 min | ~20 min | < 10 min |
| Free plan | Yes (limited) | Yes (with branding) | No (free preview) |
| Cookie scanning | Yes | Yes | No |
| Track record | Since 2011 | Since 2017 | 2025 |
The true long-term cost
It is over time that the real difference emerges. Subscription models may seem affordable in year one, but the cumulative cost quickly surpasses that of a one-time purchase:
Iubenda Ultra over 3 years: 99 x 3 = 297 — and if you stop paying, your documents are no longer maintained.
Termly Premium over 3 years: ~170 x 3 = 510 — same logic, with the added risk of the Termly branding reappearing if you downgrade to the free plan.
WebLegal.ai: €14.90-19.90 — one-time payment, documents yours forever.
For a startup or small business watching its budget, the difference is significant. Our article on lawyer vs AI generator pricing goes deeper into this cost analysis.
Which solution is right for you?
Choose Iubenda if:
- You target multiple European countries and want an established provider
- You are willing to pay a recurring annual subscription
- You do not need terms of sale (or can afford the Ultra plan)
Choose Termly if:
- Your audience is primarily US-based and subject to CCPA/CPRA
- You want a free plan to get started (accepting the branding)
- Automatic cookie scanning is a priority for you
- You do not need terms of sale or specifics of European national laws
Choose WebLegal.ai if:
- You want to pay once and keep your documents
- You need all 4 essential legal documents, including terms of sale
- You target the European market and need genuine GDPR compliance combined with local law
- Consistency across your documents matters to you
- You want AI-personalised documents, not generic tick-box clauses
To find out exactly which documents are mandatory for your situation, check our guide on the 4 essential legal documents for every e-commerce website.
What about other alternatives?
Beyond these three solutions, other options exist:
Hiring a lawyer: the best choice for regulated industries or sensitive data processing, but at a cost of 800 to 1,800 for a full set of documents. See our lawyer vs AI generator comparison for more details.
Using ChatGPT or generic AI: tempting but risky. Documents generated by non-specialised AI often contain inconsistencies and omit mandatory clauses. We explain the risks in our article on using generic AI to write terms of use.
Copying free templates: best avoided. These generic templates are never tailored to your business and create a false sense of compliance.
Conclusion
In 2026, the legal document generator market offers solutions for every profile. Iubenda and Termly are established players with genuine strengths. But their subscription models and limited personalisation make them less attractive for entrepreneurs seeking the best value combined with real compliance under European and national law. WebLegal.ai stands out with its one-time payment, AI-driven personalisation and cross-document consistency — three concrete advantages for freelancers, startups and SMEs that want to achieve compliance quickly and for the long term. Whatever you choose, the key is to act: every day without compliant legal documents is a day of exposure to penalties.