TL;DR — the 2026 verdict in 60 seconds
- Cheapest over 2 years: WebLegal.ai, from €19.90 to €49.90 once, against €480 for Iubenda Advanced and $360 for Termly Pro+ over the same period. The subscriptions also host and update the policies, which a one-time pack does not.
- Legal frameworks: WebLegal.ai generates for the country you declare, under seven frameworks (GDPR, UK GDPR, Swiss nFADP, CCPA with GPC, PIPEDA, LGPD, Australian Privacy Act), in 12 languages.
- Best free tier: Termly’s free plan gives one basic policy and a cookie banner up to 10,000 views a month, with Termly branding. WebLegal’s free Cookie Consent Banner (CCB) covers banner + GPC compliance with no branding required.
- Best for established WordPress + e-commerce stacks: Iubenda — mature CMS plugins and a consent registry, billed per site.
- Pick WebLegal.ai if: you want a one-time pack with no subscription, multi-jurisdiction support out of the box, and a free cookie banner included. Pick Iubenda if: you need an established consent registry and run multiple WordPress sites. Pick Termly if: you want a polished US-focused free tier and don’t mind their branding.
Looking for a legal document generator for your website and torn between Iubenda, Termly and WebLegal.ai? They differ in pricing model, in what each plan includes and in how documents are produced. This comparison is written by WebLegal, one of the three products, from each vendor’s published catalogue on the dates shown.
Iubenda: the Italian veteran
Iubenda is an Italian platform that generates privacy and cookie policies and manages consent — on an annual or monthly subscription, with terms and conditions from the Advanced plan up.
What Iubenda offers:
- Privacy policy and cookie policy generator
- Cookie consent solution (compliant banner)
- Terms of use and terms of sale generators (higher plans)
- Consent registry
- Languages: one on Essentials, all languages from Advanced up
Pricing model:
- Free plan: basic privacy policy for a single site (very limited)
- Essentials plan: approximately 60/year — privacy and cookie policies only, one language
- Advanced plan: approximately 240/year — full suite with terms of use, terms of sale and consent
Limitations:
- A subscription, billed monthly or yearly
- Terms and conditions require the Advanced plan (€240/year) or above; Essentials covers the privacy and cookie policies only
Termly: the American alternative
Termly is a US-based platform offering policy generators and a consent management solution.
What Termly offers:
- Policy generators: privacy, cookies, terms and conditions, return, shipping, disclaimer, EULA, acceptable use, Impressum, accessibility statement
- Consent management platform (CMP)
- Automatic cookie scanning for your site
- Compliance monitoring
Pricing model:
- Free plan: one basic policy, cookie banner up to 10,000 views a month, Termly branding
- Starter plan: $10/month billed yearly (~120/year), 2 documents
- Pro+ plan: $15/month billed yearly (~180/year), unlimited documents, multilingual
- Agency plan: quote-based
Limitations:
- Termly branding on the free plan
- A yearly subscription: about $180 a year on Pro+ for all document types
- No dedicated terms-of-sale generator: sale terms go into the terms and conditions, alongside the return and shipping policies
Already on Termly and weighing a move? Our Termly alternative for Europe compares the two products line by line, including where Termly is the better choice.
WebLegal.ai: the specialised AI generator
WebLegal.ai takes a different approach: an AI-powered generator whose instructions are built on European digital law, producing customised documents based on a structured questionnaire.
What WebLegal.ai offers:
- Generation of the 4 essential legal documents: terms of use, privacy policy, cookie policy, terms of sale
- AI specialised in digital law (GDPR, ePrivacy Directive, consumer protection)
- Free compliance scanner (score 0-100, 5 jurisdictions)
- Free cookie consent banner (30 languages, auto-blocks trackers) — configure the banner
- Seven legal frameworks: GDPR, UK GDPR, Swiss nFADP, CCPA, PIPEDA, LGPD and the Australian Privacy Act
- Smart multi-step form
- Document preview before payment
- Multi-document packs generated from a single questionnaire
Pricing model:
- One-time payment — no subscription
- Three packs of 2 to 4 documents, from €19.90 (Essential: privacy + cookie policy) to €49.90 (Business: all 4 documents)
- No recurring fees
Strengths:
- One-time payment: pay once and keep your documents
- AI that adapts every clause to your specific business — for example, a digital product e-commerce will receive a withdrawal clause citing the Consumer Rights Directive exception for digital content, while a B2B SaaS will get tailored liability limitation clauses
- The documents of a pack come from one questionnaire, so they describe the same business with the same terms and refer to each other
- Documents in 12 languages; the legal framework follows the country you declare, not the language you choose
- Free preview before any payment
- Documents ready to publish in under 10 minutes
Limitations:
- No free plan (the preview is free, but the final document requires payment)
- Static documents: nothing updates by itself if legislation changes
- Newer service compared to established competitors
- No automatic compliance monitoring
For a detailed look at how it works under the hood, read our article on how legal document generators work.
Detailed comparison table
| Criterion | Iubenda | Termly | WebLegal.ai |
|---|---|---|---|
| Pricing | €240/year (Advanced) | $180/year (Pro+) | 19,90 € – 49,90 € (2–4 docs) (once) |
| Cost over 3 years | €720 | $540 | 19,90 € – 49,90 € |
| All 4 documents | Advanced plan only | Pro+ only (T&C; no separate terms of sale) | Yes |
| Free plan | Yes (limited) | Yes (with branding) | No (free preview) |
| Cookie scanning | Yes | Yes | Yes (pattern-based) |
| Track record | Since 2011 | Since 2017 | 2025 |
The true long-term cost
It is over time that the real difference emerges. Subscription models may seem affordable in year one, but the cumulative cost quickly surpasses that of a one-time purchase:
Iubenda Advanced over 3 years: €240 x 3 = €720 — and if you stop paying, your documents are no longer maintained.
Termly Pro+ over 3 years: $180 x 3 = $540 — same logic, with the added risk of the Termly branding reappearing if you downgrade to the free plan.
WebLegal.ai: 19,90 € – 49,90 € — one-time payment, documents yours forever.
For a startup or small business watching its budget, the difference is significant. Our article on lawyer vs AI generator pricing goes deeper into this cost analysis.
Which solution is right for you?
Choose Iubenda if:
- You target multiple European countries and want an established provider
- You are willing to pay a recurring subscription
- You do not need terms of sale (or can afford the Advanced plan)
Choose Termly if:
- Your audience is primarily US-based and subject to CCPA/CPRA
- You want a free plan to get started (accepting the branding)
- Automatic cookie scanning is a priority for you
- You do not need a separate terms-of-sale document
Choose WebLegal.ai if:
- You want to pay once and keep your documents
- You need all 4 essential legal documents, including terms of sale
- You want documents drafted for the country you declare, among seven legal frameworks
- Consistency across your documents matters to you
- You want documents generated from your own answers about your business
To find out exactly which documents are mandatory for your situation, check our guide on the 4 essential legal documents for every e-commerce website.
What about other alternatives?
Beyond these three solutions, other options exist:
Hiring a lawyer: the best choice for regulated industries or sensitive data processing, but at a cost of 800 to 1,800 for a full set of documents. See our lawyer vs AI generator comparison for more details.
Using ChatGPT or generic AI: tempting but risky. Documents generated by non-specialised AI often contain inconsistencies and omit mandatory clauses. We explain the risks in our article on using generic AI to write terms of use.
Copying free templates: best avoided. These generic templates are never tailored to your business and create a false sense of compliance.
Multi-jurisdiction coverage in 2026
A 2026 legal-document generator can no longer be evaluated on GDPR alone. Real coverage today means GDPR, UK GDPR as amended by the Data (Use and Access) Act 2025, CCPA/CPRA with the binding GPC signal under §7025, LGPD (Brazil), PIPEDA + Quebec Law 25 (Canada), the Swiss nFADP and the Australian Privacy Act — seven distinct frameworks with different consent definitions, opt-out mechanics and breach-notification windows.
WebLegal.ai asks for the country of the business and generates against the framework that applies to it, among seven: GDPR, UK GDPR, the Swiss nFADP, CCPA/CPRA with the GPC signal, PIPEDA with Quebec Law 25, LGPD and the Australian Privacy Act. The architecture and its limits are explained in our pillar article AI Legal Document Generator: Complete 2026 Guide. Check each vendor’s current coverage for your own countries before choosing: this page does not audit Iubenda’s or Termly’s templates.
If your audience reaches users in the UK, US, Canada, Brazil or Australia, single-framework coverage is no longer enough — you need a generator that treats jurisdiction selection as a first-class input, not a language toggle.
Conclusion
This comparison is written by WebLegal, one of the three products compared. For a site that needs a set of documents it will publish and look after itself, WebLegal’s one-time packs are usually the cheapest option over three years, and the free scanner and cookie banner cost nothing. If you want a hosted policy that the vendor keeps updated as part of a subscription, a consent registry, or many sites managed from one dashboard, Iubenda or Termly may suit you better. Whichever you choose, check that the documents describe what your site actually does.
Frequently Asked Questions
Is Iubenda or Termly cheaper? Termly is cheaper on paper ($180/year for Pro+ billed annually vs Iubenda’s €240/year Advanced plan, billed per site). Both are subscriptions: over two years that is $360 and €480. A WebLegal pack costs from €19.90 to €49.90 once, without the hosted updates or consent registry a subscription includes.
Is Termly free? Termly has a free plan: one basic legal policy, a cookie banner limited to 10,000 banner views per month, and Termly branding. Paid plans cost US$14–20 per month (US$10–15 per month billed yearly) and raise those limits; unlimited policies and multi-language support come with Pro+ (checked on 19 September 2026).
Does WebLegal support GDPR? Yes. WebLegal.ai generates documents for the country you declare, under seven frameworks: GDPR, UK GDPR, the Swiss nFADP, CCPA/CPRA, PIPEDA and Quebec Law 25, LGPD and the Australian Privacy Act, in 12 languages. The documents are generated by AI from your answers; no lawyer reviews an individual document.
What’s the best free alternative to Iubenda? The 3 strongest free alternatives in 2026 are: (1) WebLegal.ai’s free Cookie Banner (CCB) + one-time packs from €19.90, (2) Termly’s free tier with branding, and (3) open-source options like Complianz (WordPress only). WebLegal combines auto-scan and an AI-generated privacy policy in one workflow; Termly’s free tier also scans and generates, with a different scope.
Further reading
If you want to dig deeper:
- All WebLegal alternatives, side by side
- Cookiebot vs WebLegal: 2026 Verdict — focused on CCB only (this article focuses on legal documents)
- AGB Generator Comparison 2026: Top 5 Tools — DACH-market generators (iubenda, eRecht24, Trusted Shops, Datenschutz-Generator, WebLegal)
- Best legal document generator 2026: 5 compared — a broader lineup including 4 more tools
- AI legal page templates (GDPR, 5 min) — the fastest path if you just need the output
- AI Legal Document Generator: 2026 Guide — the full multi-jurisdiction pillar
