TL;DR — The 60-second comparison
- Cheapest one-time purchase: WebLegal at €19.90 per document or 49.90 EUR for the 4-document pack (AGB, privacy, cookies, withdrawal).
- Best for Trusted Shops members: Trusted Shops Legal Texts, included in the membership package (pricing not public).
- Best lawyer-backed option: eRecht24 with attorney-reviewed templates, 30 EUR/month list price for the Basic tier.
- Established EU standard: iubenda with multilingual coverage and EU-wide footprint, from 240 EUR/year (Advanced, the first plan with terms and conditions).
- Cheapest lawyer-run option: Datenschutz-Generator at 99.90 EUR one-time, run by data protection attorney Dr. Thomas Schwenke, German market only.
- Pick WebLegal if you prefer one-time payment, need multiple jurisdictions, and want a free cookie consent banner included.
- Pick eRecht24 if you need to document formal lawyer review and have the budget for it.
- Pick Trusted Shops if you are already a member or pursuing the Trusted Shops trustmark certification.
What is an AGB generator?
An AGB generator (German general terms and conditions generator) is an online tool that produces legally compliant T&Cs based on your inputs about business model, audience (B2C/B2B), payment methods, and delivery regions. Instead of hiring a lawyer (typically 800-2,500 EUR for custom AGB), these tools generate texts that respect BGB sections 305-310 (terms control), BGB section 312 (consumer distance contracts), GDPR, and the German Digital Services Act (DDG).
Quality varies widely: some tools are pure fill-in-the-blank templates, others use AI for genuine personalization. Subscription models offer automatic updates on legal change, one-time purchases are cheaper but require manual upkeep. For German online shops, AGB are not optional: missing or flawed AGB can trigger cease-and-desist letters under UWG section 8, with statutory dispute values of 1,500-7,500 EUR per violation.
The 5 leading AGB generators tested in 2026
1. Iubenda — the Italian veteran
Iubenda has 12+ years of EU presence and is regarded as the standard for multi-jurisdiction compliance.
2026 pricing: Essentials ~60 EUR/year (privacy and cookies only, one language), Advanced 240 EUR/year (terms and conditions and all languages included), Ultimate 960 EUR/year. Billed per site.
Strengths: In-house legal team for updates, 10+ languages, well-documented API. Weaknesses: German AGB are often translations from the Italian original; BGB-specific clauses (e.g. section 312 BGB withdrawal-right edge cases) feel generic.
2. Trusted Shops Legal Texts — bundled with the trustmark
If you use the Trusted Shops trustmark, Legal Texts (AGB, withdrawal, privacy) come bundled in the membership package.
2026 pricing: Included in the Trusted Shops membership starting at a price that is not published and depends on the shop’s turnover. Legal Texts are not sold standalone.
Strengths: Lawyer-reviewed (Trusted Shops attorney network), automatic updates, perfect integration in certified shops. Weaknesses: Only worthwhile for Trusted Shops members; without trustmark need, too expensive.
3. eRecht24 — lawyer-reviewed templates
eRecht24 is a recognized German brand from RA Sören Siebert’s circle, focused on legally safe templates.
2026 pricing: Premium subscription 30 EUR/month (360 EUR/year). Free basic AGB samples are available without update guarantee.
Strengths: Attorney validation, German specialization, detailed clause-by-clause explanations. Weaknesses: Subscription on Premium tier; the tool is more a text editor with templates than a real generator (manual adjustment needed).
4. Datenschutz-Generator — lawyer-run, one-time payment
Datenschutz-Generator is run by Dr. jur. Thomas Schwenke, a recognised German data protection attorney. A free version covers businesses under 5,000 EUR annual revenue, with a mandatory backlink; the Premium version is 99.90 EUR net, one-time, and includes one year of updates.
2026 pricing: From 99.90 EUR one-time for a complete AGB package including withdrawal notice and privacy policy. No subscription required.
Strengths: Highly detailed for DE law, personal support, one-time payment. Weaknesses: High entry price, no multilingual support, no cookie consent banner included.
5. WebLegal — AI-generated, one-time, multilingual
WebLegal uses GPT-4o with legally validated prompts and generates AGB in 25 languages, for EU jurisdictions plus US/UK/CA/BR.
2026 pricing: €19.90 one-time per document, 34.90 EUR for the 3-document pack (AGB + privacy + cookies), 49.90 EUR for the 4-document pack (adds withdrawal notice). Free cookie consent banner (CCB) included.
Strengths: One-time payment, AI personalization via URL scan, multi-jurisdiction coverage (GDPR, BDSG, TTDSG/DDG, CCPA, UK GDPR, LGPD, PIPEDA), free CCB. Weaknesses: No automatic updates (regeneration costs another €19.90), no per-document attorney review.
Detailed comparison
| Feature | Iubenda | Trusted Shops | eRecht24 | Datenschutz-Generator | WebLegal |
|---|---|---|---|---|---|
| Year 1 price | 60-960 EUR per site | pricing not public | from 360 EUR (Basic) | 99.90 EUR | €19.90-49.90 |
| Pricing model | Subscription | Subscription | Sub. or one-time | One-time | One-time |
| BGB 305-310 compliance | Partial | Yes | Yes | Yes | Yes |
| GDPR/BDSG native | Yes | Yes | Yes | Yes | Yes |
| TTDSG/DDG cookie notices | Yes | Yes | Yes | Partial | Yes |
| GPC signal (CCPA) | No | No | No | No | Yes |
| Multilingual | 1 language on Essentials, all from Advanced | 5 languages | DE only | DE only | 25 languages |
| AI personalization | No | No | No | No | Yes (GPT-4o) |
| Cookie banner included | Yes, all paid plans | Yes | Yes (Basic) | No | Yes (free) |
| Automatic updates | Yes | Yes | Yes (sub.) | 1 year included | No |
| SMB suitability | Medium | High (with TS) | High | High (cheapest) | Very high |
Which AGB generator for which need?
Solo operator / freelancer on small budget: WebLegal. €19.90 per document or 49.90 EUR for the full pack is unbeatable. The free cookie consent banner removes the CMP subscription entirely, from 84 EUR/year for Cookiebot Premium Lite and more as traffic grows.
Trusted Shops certified shops: Trusted Shops Legal Texts. Already included in membership — switching would mean double payment.
Need lawyer-backed audit trail: eRecht24. If you need to document during an audit that AGB were attorney-validated, eRecht24 gives you a clean paper trail.
International EU and overseas shops: Iubenda for 5+ languages with consistent appearance. Alternatively WebLegal for 25 languages at a fraction of the cost.
Pure DE specialization with premium expectations: Datenschutz-Generator. For buyers willing to pay 99.90 EUR one-time and valuing personalized advice.
Hidden costs and gotchas
Subscription vs. one-time — the 3-year math: eRecht24 Premium over 3 years = 1 080 EUR. iubenda Advanced = 720 EUR per site. Trusted Shops (if you need the trustmark anyway) = 0 EUR marginal. WebLegal 4-document pack = 49.90 EUR one-time (plus optional regeneration every 18-24 months from €19.90 per pack).
Multi-language add-ons: iubenda includes all languages from the Advanced plan; Essentials is capped at one language, so a multilingual shop starts at 240 EUR/year per site. WebLegal: language is selected at first generation; each additional language = €19.90.
Multi-domain pricing: Iubenda and Trusted Shops charge per domain. WebLegal has no domain limit — a generated document can be used on multiple domains belonging to the same legal entity.
Update fees: eRecht24 Premium: included. WebLegal: regeneration = €19.90. Datenschutz-Generator: no updates included, manual attorney review needed (~150 EUR/hour).
Migrating between tools in 10 minutes
- Export existing AGB as PDF or Word document
- In the new generator (e.g. WebLegal), have your shop’s URL scanned — business model is auto-detected
- Compare generated AGB with old version (diff tool or Word compare)
- Manually add specific clauses (e.g. delivery regions, special agreements)
- Replace on the website, archive old versions for 30 days (evidence preservation)
- Notify existing customers about the AGB change (email mandatory for material changes)
2026 verdict
The AGB generator market in 2026 is split between subscription veterans (Iubenda, eRecht24, Trusted Shops) and one-time-payment disruptors (WebLegal, Datenschutz-Generator). For the majority of German SMBs and solo entrepreneurs, WebLegal is the most economical choice: €19.90-49.90 one-time vs. 264-360 EUR/year, with AI personalization and a free cookie banner. eRecht24 remains first choice when attorney validation must be documented. Trusted Shops only makes sense for already-certified merchants. Datenschutz-Generator targets premium buyers without multilingual needs. Iubenda is solid for international shops needing multi-language support, but expensive.
