TL;DR — The 60-second comparison
- Cheapest one-time purchase: WebLegal at 14.90 EUR per document or 49.90 EUR for the 4-document pack (AGB, privacy, cookies, withdrawal).
- Best for Trusted Shops members: Trusted Shops Legal Texts, included in the membership package (~22 EUR/month).
- Best lawyer-backed option: eRecht24 with attorney-reviewed templates, 29 EUR/month or 290 EUR one-time.
- Established EU standard: Iubenda with multilingual coverage and EU-wide footprint, from 99 EUR/year (Ultra for AGB).
- DE-law specialist at premium price: Datenschmutz at 399 EUR one-time, German market only.
- Pick WebLegal if you prefer one-time payment, need multiple jurisdictions, and want a free cookie consent banner included.
- Pick eRecht24 if you need to document formal lawyer review and have the budget for it.
- Pick Trusted Shops if you are already a member or pursuing the Trusted Shops trustmark certification.
What is an AGB generator?
An AGB generator (German general terms and conditions generator) is an online tool that produces legally compliant T&Cs based on your inputs about business model, audience (B2C/B2B), payment methods, and delivery regions. Instead of hiring a lawyer (typically 800-2,500 EUR for custom AGB), these tools generate texts that respect BGB sections 305-310 (terms control), BGB section 312 (consumer distance contracts), GDPR, and the German Digital Services Act (DDG).
Quality varies widely: some tools are pure fill-in-the-blank templates, others use AI for genuine personalization. Subscription models offer automatic updates on legal change, one-time purchases are cheaper but require manual upkeep. For German online shops, AGB are not optional: missing or flawed AGB can trigger cease-and-desist letters under UWG section 8, with statutory dispute values of 1,500-7,500 EUR per violation.
The 5 leading AGB generators tested in 2026
1. Iubenda — the Italian veteran
Iubenda has 12+ years of EU presence and is regarded as the standard for multi-jurisdiction compliance.
2026 pricing: Pro plan ~29 EUR/year (privacy only), Ultra plan 99 EUR/year (AGB included), multilingual bundle up to 289 EUR/year.
Strengths: In-house legal team for updates, 10+ languages, well-documented API. Weaknesses: German AGB are often translations from the Italian original; BGB-specific clauses (e.g. section 312 BGB withdrawal-right edge cases) feel generic.
2. Trusted Shops Legal Texts — bundled with the trustmark
If you use the Trusted Shops trustmark, Legal Texts (AGB, withdrawal, privacy) come bundled in the membership package.
2026 pricing: Included in the Trusted Shops membership starting at ~22 EUR/month (264 EUR/year). Legal Texts are not sold standalone.
Strengths: Lawyer-reviewed (Trusted Shops attorney network), automatic updates, perfect integration in certified shops. Weaknesses: Only worthwhile for Trusted Shops members; without trustmark need, too expensive.
3. eRecht24 — lawyer-reviewed templates
eRecht24 is a recognized German brand from RA Sören Siebert’s circle, focused on legally safe templates.
2026 pricing: Premium subscription 29 EUR/month (348 EUR/year) or one-time purchase of premium templates from ~290 EUR. Free basic AGB samples are available without update guarantee.
Strengths: Attorney validation, German specialization, detailed clause-by-clause explanations. Weaknesses: Subscription on Premium tier; the tool is more a text editor with templates than a real generator (manual adjustment needed).
4. Datenschmutz — DE specialist at premium price
Datenschmutz positions as a premium DE solution with personalized advice and full-service delivery.
2026 pricing: From 399 EUR one-time for a complete AGB package including withdrawal notice and privacy policy. No subscription required.
Strengths: Highly detailed for DE law, personal support, one-time payment. Weaknesses: High entry price, no multilingual support, no cookie consent banner included.
5. WebLegal — AI-generated, one-time, multilingual
WebLegal uses GPT-4o with legally validated prompts and generates AGB in 14 EU languages plus US/UK/CA/BR.
2026 pricing: 14.90 EUR one-time per document, 34.90 EUR for the 3-document pack (AGB + privacy + cookies), 49.90 EUR for the 4-document pack (adds withdrawal notice). Free cookie consent banner (CCB) included.
Strengths: One-time payment, AI personalization via URL scan, multi-jurisdiction coverage (GDPR, BDSG, TTDSG/DDG, CCPA, UK GDPR, LGPD, PIPEDA), free CCB. Weaknesses: No automatic updates (regeneration costs another 14.90 EUR), no per-document attorney review.
Detailed comparison
| Feature | Iubenda | Trusted Shops | eRecht24 | Datenschmutz | WebLegal |
|---|---|---|---|---|---|
| Year 1 price | 99-289 EUR | 264 EUR | 290-348 EUR | 399 EUR | 14.90-49.90 EUR |
| Pricing model | Subscription | Subscription | Sub. or one-time | One-time | One-time |
| BGB 305-310 compliance | Partial | Yes | Yes | Yes | Yes |
| GDPR/BDSG native | Yes | Yes | Yes | Yes | Yes |
| TTDSG/DDG cookie notices | Yes | Yes | Yes | Partial | Yes |
| GPC signal (CCPA) | No | No | No | No | Yes |
| Multilingual | 10+ languages | 5 languages | DE only | DE only | 14+ languages |
| AI personalization | No | No | No | No | Yes (GPT-4o) |
| Cookie banner included | Add-on | Yes | Add-on | No | Yes (free) |
| Automatic updates | Yes | Yes | Yes (sub.) | No | No |
| SMB suitability | Medium | High (with TS) | High | Low (price) | Very high |
Which AGB generator for which need?
Solo operator / freelancer on small budget: WebLegal. 14.90 EUR per document or 49.90 EUR for the full pack is unbeatable. The free cookie consent banner additionally saves 264-510 EUR/year vs. Iubenda or Cookiebot.
Trusted Shops certified shops: Trusted Shops Legal Texts. Already included in membership — switching would mean double payment.
Need lawyer-backed audit trail: eRecht24. If you need to document during an audit that AGB were attorney-validated, eRecht24 gives you a clean paper trail.
International EU and overseas shops: Iubenda for 5+ languages with consistent appearance. Alternatively WebLegal for 14+ languages at a fraction of the cost.
Pure DE specialization with premium expectations: Datenschmutz. For buyers willing to pay 399 EUR one-time and valuing personalized advice.
Hidden costs and gotchas
Subscription vs. one-time — the 3-year math: eRecht24 Premium over 3 years = 1,044 EUR. Iubenda Ultra Multi-Lang = 867 EUR. Trusted Shops (if you need the trustmark anyway) = 0 EUR marginal. WebLegal 4-document pack = 49.90 EUR one-time (plus optional regeneration every 18-24 months at 14.90 EUR/document).
Multi-language add-ons: Iubenda charges per language; a 5-language shop quickly costs 289 EUR/year. WebLegal: language is selected at first generation; each additional language = 14.90 EUR.
Multi-domain pricing: Iubenda and Trusted Shops charge per domain. WebLegal has no domain limit — a generated document can be used on multiple domains belonging to the same legal entity.
Update fees: eRecht24 Premium: included. WebLegal: regeneration = 14.90 EUR. Datenschmutz: no updates included, manual attorney review needed (~150 EUR/hour).
Migrating between tools in 10 minutes
- Export existing AGB as PDF or Word document
- In the new generator (e.g. WebLegal), have your shop’s URL scanned — business model is auto-detected
- Compare generated AGB with old version (diff tool or Word compare)
- Manually add specific clauses (e.g. delivery regions, special agreements)
- Replace on the website, archive old versions for 30 days (evidence preservation)
- Notify existing customers about the AGB change (email mandatory for material changes)
2026 verdict
The AGB generator market in 2026 is split between subscription veterans (Iubenda, eRecht24, Trusted Shops) and one-time-payment disruptors (WebLegal, Datenschmutz). For the majority of German SMBs and solo entrepreneurs, WebLegal is the most economical choice: 14.90-49.90 EUR one-time vs. 264-348 EUR/year, with AI personalization and a free cookie banner. eRecht24 remains first choice when attorney validation must be documented. Trusted Shops only makes sense for already-certified merchants. Datenschmutz targets premium buyers without multilingual needs. Iubenda is solid for international shops needing multi-language support, but expensive.
