TL;DR — 60-second verdict
- Pick WebLegal if you operate in Europe, want native FR/IT/ES/DE/etc. generation, or prefer a one-shot purchase model.
- Pick Termly if you’re a US-based business focused on CCPA/CPRA, want unlimited banner views in a SaaS subscription, or value 8+ years of US market authority.
- 3-year total cost (same scope): WebLegal €49.90 one-shot vs Termly ~$540 ($15/month × 36).
- Languages: WebLegal 25 document languages + 11 regional site variants. Termly English-first admin with policy translations.
Termly: the US incumbent
Termly is a US-based legal document generator on a subscription model. Its product centres on US law — CCPA, CPRA, CalOPPA — with GDPR a secondary concern, and its admin and policies are English-first. For a European site, that US-first focus is the catch.
Pricing model (2026):
- Free: 1 basic policy, 10,000 banner views/month, quarterly scans
- Starter: $14/month (annual $10/mo) — 2 policies, 10 edits, 50,000 banner views, monthly scans
- Pro+: $20/month (annual $15/mo) — unlimited policies, unlimited banner views, weekly scans, multi-language
- Agency: custom — multi-website + bulk discounts
Strengths:
- Mature platform with 8 years of US legal updates
- US-first language and reference framework (CCPA terminology, FTC examples)
- Unlimited banner views on paid plans
- Established brand recognition in North America
Weak points for European businesses:
- Admin interface in English only
- Generated policies translated from US English baseline rather than written natively in each EU language
- Subscription model creates recurring cost vs European preference for one-time purchases
- Regulatory updates centered on US laws first, EU second
WebLegal: the European-native alternative
WebLegal is a younger platform (domain registered April 2025, ~13 months of history at time of writing) purpose-built for European businesses. Where Termly translates from US English, WebLegal generates natively in each supported language with country-specific legal references baked in.
Document generation (25 languages):
- 12 EU languages (French, English, Spanish, German, Italian, Portuguese, Dutch, Polish, Swedish, Czech, Greek, Hungarian) plus 13 world languages (Arabic, Chinese, Russian, Japanese, Korean, Turkish, Hebrew, Farsi, Urdu, Hindi, Bengali, Vietnamese, Thai)
Site localization (14 base languages):
- French, English, Spanish, German, Italian, Portuguese, Dutch, Polish, Swedish, Romanian, Czech, Greek, Hungarian, Danish
Regional variants (11):
- en-AU, en-GB, en-CA, en-US (English variants)
- de-AT, de-CH (German variants)
- fr-BE, fr-CA, fr-CH (French variants)
- es-MX, pt-BR (Spanish/Portuguese variants)
Jurisdictional coverage:
- GDPR (European Union) — primary
- UK GDPR + DUAA 2026 amendments (United Kingdom)
- CCPA / CPRA (California, USA)
- LGPD (Brazil)
- PIPEDA (Canada)
- AU Privacy Act 2026 (Australia)
Country-specific references baked in:
- France: CNIL, Code de la consommation, LCEN
- Italy: Garante Privacy, Codice Privacy, AGCM
- Spain: AEPD, LOPDGDD, LSSI
- Germany: BfDI + Landesdatenschutzbehörden, BDSG, TTDSG
- Netherlands: Autoriteit Persoonsgegevens (AP), UAVG
- Sweden: IMY
- Poland: UODO
- Brazil: ANPD, Lei 13.709/2018
- …and the equivalents for each supported jurisdiction
Pricing model: pay-per-document one-shot (no subscription).
- Privacy Policy: €19.90
- Essential pack (Privacy + Cookies): €19.90
- Pro pack (+ Terms of Use): €34.90
- Business pack (4 documents): €49.90
Scanner and CCB are free without account creation.
Detailed comparison
| Criterion | Termly | WebLegal |
|---|---|---|
| Founded | ~2017 (8 years) | 2025 (13 months) |
| Pricing model | Subscription | One-shot pay-per-document |
| Entry pricing | $14/month | €19.90 |
| Full pack 3-year cost | ~$540 ($15/mo × 36) | €49.90 one-time |
| Admin languages | English | 14 languages |
| Generated languages | EN + 6 translations | 25 languages |
| Country references | US-first, EU secondary | EU-native + UK, US, BR, CA, AU |
| GDPR coverage | Yes | Yes |
| CCPA / CPRA | Yes (strong) | Yes |
| LGPD (Brazil) | Yes | Yes |
| Cookie banner / CMP | Yes (subscription) | Yes (free, unlimited views) |
| Scanner | Yes (quarterly free, weekly Pro+) | Yes (free, detailed, no account) |
| Document formats | HTML | HTML + Markdown + plain text |
| Direct Stripe checkout | Yes | Yes |
| Integration with TOWeb / PageXL | No | Yes (native, assisted import) |
| Regional variant support (e.g. en-AU) | No | Yes (11 variants) |
| Mobile SDK | Yes (Agency) | No |
Cost comparison over 3 years
For a single small business website needing privacy policy + cookie policy + terms of use + terms of sale + a working cookie banner:
| Plan | 3-year cost | Notes |
|---|---|---|
| Termly Free | $0 | 1 basic policy only, 10k banner views/month, quarterly scans |
| Termly Starter | $360 ($10/mo annual × 36) | 2 policies, 50k banner views, monthly scans |
| Termly Pro+ | $540 ($15/mo annual × 36) | Unlimited policies & banner views, weekly scans |
| WebLegal Business pack | €49.90 | One-time. 4 documents + free CCB + free scanner. |
WebLegal Business pack is roughly 10× cheaper than Termly Pro+ over a 3-year horizon for the same functional scope.
Use cases — when each tool wins
Pick Termly if:
- You’re a US-based business with US-first compliance priorities (CCPA, CPRA, CalOPPA).
- You want unlimited banner views bundled in a SaaS plan.
- You prefer a subscription model with continuous updates and a US-based support team.
- You need a mobile SDK for native apps (Agency plan).
- You operate one website mostly in English with secondary translations.
Pick WebLegal if:
- You operate in Europe (France, Italy, Spain, Germany, Netherlands, Poland, Portugal, Sweden, Romania, Czech Republic, Greece, Hungary, Denmark) and want native-language generation.
- You need regional variants (en-AU, de-AT, fr-BE, es-MX, etc.) — Termly does not differentiate.
- You prefer one-time purchases over recurring subscriptions.
- You want a truly free cookie banner with no pageview limit and no paywall.
- You’re an e-commerce or SaaS with customers across multiple EU countries.
- You’re using TOWeb or PageXL as a website builder — WebLegal has native assisted integration in both.
- You want the scanner to give detailed issues for free (not behind a subscription gate).
Migration: moving from Termly to WebLegal
If you’re currently on Termly and considering WebLegal:
- Generate your WebLegal documents (pay-per-document, no commitment — start with the Business pack for full coverage).
- Get the WebLegal-hosted document URLs from your purchase confirmation email.
- Update your site’s footer to point to the new WebLegal URLs (replacing Termly URLs).
- Install the free WebLegal CCB by adding one
<script>tag to your site’s<head>. - Cancel your Termly subscription at end of current billing cycle.
Total migration time: typically 30 minutes for a small business website. Your Termly-hosted policies will keep working until cancellation, giving you a safe migration window.
2026 verdict
Termly remains the strongest choice for US-first businesses with budget for a SaaS subscription. Their 8-year history and CCPA expertise are real competitive advantages.
WebLegal is the strongest choice for European businesses that:
- Want native-language document generation (not translation)
- Need regional variants for cross-border operations
- Prefer a one-shot purchase model (~10× cheaper over 3 years)
- Use TOWeb or PageXL as their website builder
- Want a free cookie banner without pageview limits
The two tools serve different markets. For a US-based startup, Termly is the safer bet. For a European SMB shipping to multiple countries, WebLegal covers the perimeter at a fraction of the recurring cost.
Try WebLegal first: scan your site for free (no account required, detailed issues included), then decide whether to generate documents.
