TL;DR — 60-second verdict
- Pick WebLegal if you operate in Europe, want native FR/IT/ES/DE/etc. generation, or prefer a one-shot purchase model.
- Pick Termly if you’re a US-based business focused on CCPA/CPRA, want unlimited banner views in a SaaS subscription, or value 8+ years of US market authority.
- 3-year total cost (same scope): WebLegal €49.90 one-shot vs Termly ~$540 ($15/month × 36).
- Languages: WebLegal 14 native + 25 regional sub-locales. Termly English-first admin with policy translations.
Termly: the US incumbent
Termly is a US-based legal document generator founded around 2017. Over 8 years they have built a comprehensive product covering privacy policy, cookie policy, terms of service, and a built-in CMP. Their primary market is US businesses concerned with CCPA, CPRA, CalOPPA, and (secondarily) GDPR.
Pricing model (2026):
- Free: 1 basic policy, 10,000 banner views/month, quarterly scans
- Starter: $14/month (annual $10/mo) — 2 policies, 10 edits, 50,000 banner views, monthly scans
- Pro+: $20/month (annual $15/mo) — unlimited policies, unlimited banner views, weekly scans, multi-language
- Agency: custom — multi-website + bulk discounts
Strengths:
- Mature platform with 8 years of US legal updates
- US-first language and reference framework (CCPA terminology, FTC examples)
- Unlimited banner views on paid plans
- Established brand recognition in North America
Weak points for European businesses:
- Admin interface in English only
- Generated policies translated from US English baseline rather than written natively in each EU language
- Subscription model creates recurring cost vs European preference for one-time purchases
- Regulatory updates centered on US laws first, EU second
WebLegal: the European-native alternative
WebLegal is a younger platform (domain registered April 2025, ~13 months of history at time of writing) purpose-built for European businesses. Where Termly translates from US English, WebLegal generates natively in each supported language with country-specific legal references baked in.
Native language coverage (14 languages):
- French, English, Spanish, German, Italian, Portuguese, Dutch, Polish, Swedish, Romanian, Czech, Greek, Hungarian, Danish
Regional sub-locales (25 variants):
- en-AU, en-GB, en-CA, en-US (English variants)
- de-AT, de-CH (German variants)
- fr-BE, fr-CA, fr-CH (French variants)
- es-MX, pt-BR (Spanish/Portuguese variants)
- …and more
Jurisdictional coverage:
- GDPR (European Union) — primary
- UK GDPR + DUAA 2026 amendments (United Kingdom)
- CCPA / CPRA (California, USA)
- LGPD (Brazil)
- PIPEDA (Canada)
- AU Privacy Act 2026 (Australia)
Country-specific references baked in:
- France: CNIL, Code de la consommation, LCEN
- Italy: Garante Privacy, Codice Privacy, AGCM
- Spain: AEPD, LOPDGDD, LSSI
- Germany: BfDI + Landesdatenschutzbehörden, BDSG, TTDSG
- Netherlands: Autoriteit Persoonsgegevens (AP), UAVG
- Sweden: IMY
- Poland: UODO
- Brazil: ANPD, Lei 13.709/2018
- …and the equivalents for each supported jurisdiction
Pricing model: pay-per-document one-shot (no subscription).
- Privacy Policy: €19.90
- Essential pack (Privacy + Cookies): €19.90
- Pro pack (+ Terms of Use): €34.90
- Business pack (4 documents): €49.90
Scanner and CCB are free without account creation.
Detailed comparison
| Criterion | Termly | WebLegal |
|---|---|---|
| Founded | ~2017 (8 years) | 2025 (13 months) |
| Pricing model | Subscription | One-shot pay-per-document |
| Entry pricing | $14/month | €19.90 |
| Full pack 3-year cost | ~$540 ($15/mo × 36) | €49.90 one-time |
| Admin languages | English | 14 languages |
| Generated languages | EN + 6 translations | 14 native + 25 sub-locales |
| Country references | US-first, EU secondary | EU-native + UK, US, BR, CA, AU |
| GDPR coverage | Yes | Yes |
| CCPA / CPRA | Yes (strong) | Yes |
| LGPD (Brazil) | Yes | Yes |
| Cookie banner / CMP | Yes (subscription) | Yes (free, unlimited views) |
| Scanner | Yes (quarterly free, weekly Pro+) | Yes (free, detailed, no account) |
| Document formats | HTML | HTML + Markdown + plain text |
| Direct Stripe checkout | Yes | Yes |
| Integration with TOWeb / PageXL | No | Yes (native, assisted import) |
| Sub-locale support (e.g. en-AU) | No | Yes (25 variants) |
| Mobile SDK | Yes (Agency) | No |
Cost comparison over 3 years
For a single small business website needing privacy policy + cookie policy + terms of use + terms of sale + a working cookie banner:
| Plan | 3-year cost | Notes |
|---|---|---|
| Termly Free | $0 | 1 basic policy only, 10k banner views/month, quarterly scans |
| Termly Starter | $360 ($10/mo annual × 36) | 2 policies, 50k banner views, monthly scans |
| Termly Pro+ | $540 ($15/mo annual × 36) | Unlimited policies & banner views, weekly scans |
| WebLegal Business pack | €49.90 | One-time. 4 documents + free CCB + free scanner. |
WebLegal Business pack is roughly 10× cheaper than Termly Pro+ over a 3-year horizon for the same functional scope.
Use cases — when each tool wins
Pick Termly if:
- You’re a US-based business with US-first compliance priorities (CCPA, CPRA, CalOPPA).
- You want unlimited banner views bundled in a SaaS plan.
- You prefer a subscription model with continuous updates and a US-based support team.
- You need a mobile SDK for native apps (Agency plan).
- You operate one website mostly in English with secondary translations.
Pick WebLegal if:
- You operate in Europe (France, Italy, Spain, Germany, Netherlands, Poland, Portugal, Sweden, Romania, Czech Republic, Greece, Hungary, Denmark) and want native-language generation.
- You need regional sub-locales (en-AU, de-AT, fr-BE, es-MX, etc.) — Termly does not differentiate.
- You prefer one-time purchases over recurring subscriptions.
- You want a truly free cookie banner with no pageview limit and no paywall.
- You’re an e-commerce or SaaS with customers across multiple EU countries.
- You’re using TOWeb or PageXL as a website builder — WebLegal has native assisted integration in both.
- You want the scanner to give detailed issues for free (not behind a subscription gate).
Migration: moving from Termly to WebLegal
If you’re currently on Termly and considering WebLegal:
- Generate your WebLegal documents (pay-per-document, no commitment — start with the Business pack for full coverage).
- Get the WebLegal-hosted document URLs from your purchase confirmation email.
- Update your site’s footer to point to the new WebLegal URLs (replacing Termly URLs).
- Install the free WebLegal CCB by adding one
<script>tag to your site’s<head>. - Cancel your Termly subscription at end of current billing cycle.
Total migration time: typically 30 minutes for a small business website. Your Termly-hosted policies will keep working until cancellation, giving you a safe migration window.
2026 verdict
Termly remains the strongest choice for US-first businesses with budget for a SaaS subscription. Their 8-year history and CCPA expertise are real competitive advantages.
WebLegal is the strongest choice for European businesses that:
- Want native-language document generation (not translation)
- Need regional sub-locales for cross-border operations
- Prefer a one-shot purchase model (~10× cheaper over 3 years)
- Use TOWeb or PageXL as their website builder
- Want a free cookie banner without pageview limits
The two tools serve different markets. For a US-based startup, Termly is the safer bet. For a European SMB shipping to multiple countries, WebLegal covers the perimeter at a fraction of the recurring cost.
Try WebLegal first: scan your site for free (no account required, detailed issues included), then decide whether to generate documents.
